About Optimise This
Optimise This is a site, newsletter, and podcast exploring how modern businesses actually work — and how they can work better.
Behind every company is a network of processes: how information moves, how decisions get made, how work flows between people and systems. When those processes are clear and well-designed, businesses scale smoothly. When they are messy, growth becomes friction.
Optimise This exists to examine that invisible machinery.
Through conversations, commentary, and practical observations, the publication looks at the intersection of AI, automation, and operational systems. The goal is not to chase hype or tools, but to understand what is genuinely changing inside modern organisations.
Topics explored on the show include:
- how businesses become inefficient without realising it
- where automation actually delivers value
- why many AI projects fail to deliver results
- how operational systems evolve as companies grow
- the hidden costs of fragmented processes and tool sprawl
Rather than focusing on technology for its own sake, Optimise This looks at the structure of work itself — how businesses coordinate people, information, and decisions in an increasingly automated world.
What You’ll Hear on the Show
Each episode explores the systems that shape modern businesses — how work flows, where processes break down, and where automation genuinely helps.
Episodes may include:
- discussions about emerging automation and AI trends
- breakdowns of real operational challenges businesses face
- conversations with founders and operators about how their systems work
- practical observations from the field
The goal is not hype or theory, but clarity.
Because when businesses understand how their systems actually function, they can improve them.
Who It's For
Optimise This is designed for:
- founders and business owners
- operational leaders and COOs
- decision-makers responsible for scaling companies
- anyone interested in how organisations function beneath the surface
The conversations assume no technical background. The focus is on clarity, systems thinking, and practical insight.
The Philosophy
Businesses rarely struggle because people are lazy or tools are missing.
More often, the problem is structural.
Processes evolve organically. Systems become fragmented. Information gets trapped between tools. Teams create workarounds to keep things moving.
Over time, this invisible complexity slows everything down.
Optimise This exists to shine a light on those patterns — and to explore how thoughtful automation and better operational design can make organisations more effective, resilient, and scalable.
Because the future of business will not be defined by who has the most software.
It will be defined by who builds the best systems.
Who is REGRAVITY?
Optimise This is a publication by REGRAVITY.
REGRAVITY is a business process automation studio that helps organisations design better workflows, integrate their tools, and remove the friction that slows teams down.
While REGRAVITY typically focusses on building and improving operational systems for clients, Optimise This exists to explore the broader ideas shaping automation, and it's effects on the world at large.
If you are interested in improving the way your business operates, you can learn more about Regravity here: